Tag Archives Typography

Jonathan Hoefler

by Thursday, February 15, 2018

Hoefler founded The Hoefler Type Foundry in 1989, a type foundry in New York. In 1999 Hoefler began working with type designer Tobias Frere-Jones, and from 2005–2014 the company operated under the name Hoefler & Frere-Jones until their public split. Hoefler has designed original typefaces for Rolling Stone, Harper’s Bazaar, The New York Times Magazine, Sports ...

Tobias Frere-Jones

by Monday, January 29, 2018

  Tobias Frere-Jones was born in New York in 1970. He was an artist from his young age. He was exhibiting sculptures, photographs and paintings in New York since he was 14. As a son of an advertising copywriter and print buyer he was surrounded with all forms of letterforms all his childhood. That was no ...

Frederic Goudy

by Monday, January 15, 2018

In the 1890s, there was no such thing as an advertising industry and there were very few advertising agencies. Newspapers and magazines were filled with garish promotional ads with very bad typography and florid graphics. At this time, Fred started swimming against the tide of generally murky and unreadable printing. In 1893, he founded a ...

Edward Benguiat

by Sunday, December 24, 2017

Born in Brooklyn, New York, Edward Benguiat got acquainted with design and showcard lettering when he was nine years old. His father was display director at Bloomingdale’s and he had all the drawing tools a little boy could want. Edward would play with his father’s pens, brushes, and drafting sets, and learned about sign painting, ...

Herb Lubalin

by Saturday, December 9, 2017

Most people recognize the name Herb Lubalin in association with the typeface Avant Garde. And he was the typographer and designer behind its creation, after the success of Avant Garde Magazine and its typographic logo. But, his career spanned a much wider scope than that. One of the people behind the culture-shocking magazines Avant-Garde, Eros ...