Moodley

by Friday, October 28, 2011

About

Every brand needs an identity and for us identity is a total experience – not only a visual one. moodley brand identity is a multidisciplinary strategic design agency. Founded in 1999 moodley focuses on strategic brand consulting and design, print, package, interior and multimedia design. Our aim is to provide simple, intelligent and emotionally appealing solutions to complex requirements.

Taken from Moodley’s Behance profile.

Hotel Wiesler

The famous Austrian hotel Wiesler – that abandoned its 5 stars by its own choice in 2010 („from 5 stars to independance“) –reinterprets fine memories of past years in a modern way: The new CI of the location built in the centre of Graz in the early 1900s combines tradition with contemporary luxury and Art Nouveau with soul.

In this refreshing flair the hotel residents are pampered by thoughtful little details free of formal pomp – that’s what the printed materials designed by moodley brand identity are also a part of. 

 

Mareiner Holz

Mareiner Holz has developed a whole range of techniques for finishing untreated wooden boards in an environmentally friendly way. In doing so they discovered that each wood has its own unique character and therefore requires individual techniques in order for its true character to really shine. So much more than just flooring. When “Mareiner Holzindustrie” became simply “Mareiner Holz” it marked not only the adoption of a clear positioning strategy but also the establishment of “Wood Treatment” as a new market category.

In addition, an emotional world was created by this courageous brand personality, which is especially evident in the aesthetics of the company’s products: 100% natural beauty. As the company’s brand mark, Bert the woodpecker is the whimsical representative of the agile outdoorsmen. 

Moodley website.