Hello Yulia, first of all, tell us something about your upcoming work. What are you into at the moment?
Right now I am deep into precise beauty. It allows me to bring perfection into small details that make an image look complete.
Tell us a little bit about yourself: where is home, and how long have you been a photographer?
I was born and raised in Pryluky, Cherihiv region in Ukraine. Pryluky is one of the oldest cities in Ukraine and it’s very cosy. My family lives there. I always have the greatest time when I go back visiting them. When I was 17 I moved to Kyiv, which is two hours away from my hometown, to study Marketing and Advertising in the Kyiv National University of Trade and Economics. Four years later, when I was 21, I moved to the US to get professional experiences and international exposure. During my internship I developed love for photography, which grew bigger as time went by. Now I live and work in New York, the city of rhythm, drive, and passion. New York inspires me to follow my dream. I’ve been a photographer for four years so far and I have never regretted my spontaneous decision to become one. It is fun!
How would you describe your style?
My style is contemporary with a classic touch.
Would you give a brief walk through your work flow?
It is actually a pretty long process. Something inspires me – I gather a team together – find the right model – book studio/location – bring ideas into life – select the best shots – retouch – get the world to know about the final results – publish in magazines.
In general, during a session, how many pics would you say you take to find “the right one”?
It all depends on the type of session, timing, and model. It can be quick and easy when the model gives me what I am looking for. We live in a digital era and I use it for my advantage. When I have enough time I never stop experimenting during the shoot. I love when surprising accidents happen and I usually discover some amazing and unexpected photos during or after each photo session.
If you could change one thing about being a photographer, what would it be?
More stable income would be helpful for any full-time photographer.
Tell us something you’ve always wanted to do, but have yet to.
I would love for the first time in my life to visit and shoot in European countries such as France, Spain, Greece, Australia, Sweden, United Kingdom and others. I spent half of my childhood in Italy and one of my dreams is to work on a location shoot there. I admire Italian Renaissance paintings and architecture, especially the ones by Michelangelo, Botticelli, and Leonardo da Vinci.
Something you want the world to know about you.
I believe that dreams not only may come true but they also lead us to our destinies.
Something that annoys or frustrates you about people.
It is bad when people lie but it is even worse when they lie to themselves.
Tell us something you wish you had known five years ago.
I never guessed five years ago that I would become a fashion and beauty photographer with international awards. I wish I would have started even earlier.
What do you hope to accomplish in the next five years of your life.
I want to shoot fashion and beauty campaigns for major brand labels. I would also be pleased to see my image on the cover of Vogue.
Let’s get into some technicality, what type of camera do you shoot with?
I shoot with Canon 5D Mark II or Hasselblad.
Which one item of equipment would you say is the most important to you?
Do you have a favorite walk around lens…If so what is it?
I don’t usually walk around with lens as it’s a bit heavy. When I travel I usually use Canon 24-70mm f/2.8 L lens.
What piece of equipment would you most like to get but don’t have yet?
I want my own Hasselblad H4D-31 or Leica S2. Currently I rent one when I need it.
What lighting equipment do you take on a shoot?
I usually take ProFoto. I like using silver beauty dish in combination with grid.
Do you rely on lighting (natural, or artificial), or do you rely on dark-room/computer manipulation?
When it comes to lighting I am very much “old-school” photographer. I do my best to make all I can on the set. I work really hard to make my retouchers’ job easier.
If PS, how important is Photoshop in your final images?
People are not perfect but images should be, that is why Photoshop is important for fashion and beauty photographs. Photoshop works amazingly for cleaning up skin, hair, wrinkles on clothes if any, and final color manipulations.
Who or what inspires you in your personal life and work?
Before you put your work “out there”. Do you have it critiqued by someone else, or do you just go with what your heart tells you is right?
I always listen to my heart. I would love to share with someone before “going live” though I haven’t found the right person to critique me yet.
Who’s the first photographer that comes to your mind in front of the camera?
What a great question! Richard Avedon’s self-portraits are very strong. His photographs are deep in my mind.