Hello Ari, first of all, tell us something about your upcoming work. What are you into at the moment?
Right now, I’m working on a new typography series including an animation. I’m also working on a new album cover, a wallpaper for Desktopography, along with some more commercial motion graphics.
Would you give a brief walk through your workflow?
I often start by thinking/mediating on the project brief before producing anything. Then I start working on my idea, laying things down how I pictured them in my head. This usually leads me to something else entirely… After that, it’s a matter of sitting down and working on the project each day until it looks perfect.
How has your work evolved over the years from when you were beginning?
For a long time I worked solely in Illustrator. I was really captivated by vector graphics, and the fact that you can scale them to any size. More recently, I’ve moved away from vectors and instead have been trying to create more organic artwork.
Who’s the first designer/typo-artist that comes to your mind in a second?
What’s the place or what do you do when you feel you’re thinking in a bright way?
I try to produce a lot; it’s good to get a lot done when you’re feeling good.
Something you’ve always wanted to do, but have yet to.
I’d love to take a year off of commercial work to travel… I think it would be awesome to rent a van and cross the US visiting all of the different states. And work solely on passion projects.
Something you want the world to know about you.
My name isn’t short for anything.
Something that annoys or frustrates you about people.
Double spaces after periods and other typography formatting issues.
Your idea about social networks.
A necessary evil. Artists today need to be present on so many platforms. It’s often exhausting. However, the good thing is being able to see what your design heroes and friends are up to at any given point.
What’s overrated/underrated today?
Underrated – Quiet. Overrated – Constant output over quality.