Interview with Annica Lydenberg

by Tuesday, February 18, 2014

ANNICA13001_LFS_PHOTOS_byCatalinaKulczar_22Hello Annica, first of all, tell us something about your upcoming work. What are you into at the moment?

I’m very into old sign painting and show card writing that used to advertise specials and sales in store windows. It’s popping up in a lot of my work, both client and personal. My most recent series, Love for Sale, shows it best!

 

How has your work evolved over the years from when you where beginning?

My decision to focus on hand lettering about 7 or 8 years ago has proved to be the biggest and best decision I’ve ever made in my career. In order to try and get more client work that was in line with that skill set I had to build up a portfolio first, which meant a lot more personal projects. Each time I learn a new tool or method I apply it to letter form making. The biggest influences since that transition have been the year I spent studying at the Type at Cooper program at Cooper Union learning proper letter forms as applied to font making and my time apprenticing at New Bohemia Signs in San Francisco learning traditional sign painting.

 

boxClosedTell us something about your clients, do you feel there’s something different out there, I mean, a different way to approach the creative process?

Involve your clients in your process and present your ideas verbally. Once you’ve established a relationship of trust you can explain less and work more.

 

How have you handled the business side through these “horrible years”?

I have been very fortunate and have had a few very fun and steady clients over the last 3 or 4 years. Other projects seem to come up the more I go out and connect with people in the real world.

 

Who’s the first illustrator that comes to your mind in a second?

Chris Piascik. Hi Chris!

 

LFSprints_wanted2What’s the place or what do you do when you feel you’re thinking in a bright way?

My shared studio in Brooklyn is the happiest place for me to create. But I also love sitting in a busy coffee shop with my grid paper notebook, or out at a bar with friends coming up with phrases to paint. I am lucky to have some pretty smarty pants friends who are infinitely helpful for bouncing ideas off of.

 

 

Something you’ve always wanted to do, but have yet to.

Paint a food truck.

 

Something you want the world to know about you.

I’m single. See attached image.

 

ANNICA13001_LFS_PHOTOS_byCatalinaKulczar_26Something that annoys or frustrates you about people.

Well something that annoys me and frustrates me about myself is that I’m really terrible at remember both names and faces. Drives me crazy and makes me feel like an a-hole.

 

Your idea about social networks.

Yes! Take only what you need. Everyone uses it to serve a different purpose, just don’t be an addict.

 

What’s overrated/underrated today?

Taking off a weekday instead of a weekend day.

 

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