Frieke Janssens was born in bruges, belgium, in 1980. after starting with evening classes in photography at an age of 15, she skipped the pilot or police on a horse option. photography was her future. while studying photography at sint-lukas brussels she was mainly interested in lifestyle, sociology and stereotypes, because she felt like she was living in two worlds. now she’s a brussels-based photographer.
after graduating in 2002, frieke immediately started working as a photographer, where she tries to tell a story that’s fascinating and mostly avoids the clichés, or use them very consciously. she’s inspired by different things from paintings, comics or even a real estate website, and works with an eye for detail, humour and surrealism. her pictures are how she imagines subjects in her head.
it is often shown in the details: the clothes, the furniture and so on. a picture has succeeded, when you can look at it for a while. it can not only just be beautiful neither only interesting. it needs both.
this has brought her not only gold, silver and bronze medals in creative competitions, but also commissions from successful agencies that include ddb, duval guillaume, famous, leo burnett, tbwa, saatchi & saatchi, ogilvy & mather, mortierbrigade for customers like brussels airlines, ing, mtv networks, volkswagen, red cross, senseo, signal and many more.