CBS Rebrand: Network master

by Wednesday, January 23, 2013

The first installment of the rebrand of CBS’ portfolio of TV channels across EMEA.

The Network identity shows off the diversity of the brand. It is a fantastic world with a paint machine mixing colours on a spinning canvas. Using the different channel colours, it embodies the notion of variety and the idea of something for everyone. It is a kaleidoscope of entertainment.

Watch out for lots more lovely stuff soon…

Client: CBS/Chellozone
SVP/Creative Director: Andy Kidger

Concept: Studio Hansa
Creative Director: Nick Scott
Exec. Producer: Omar Honigh

Production
Director: Nick Scott
CGI/VFX: Analog
Composer: Si Begg

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