BMD

by Wednesday, April 2, 2014

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The clatter of machine sounds, the smell of gasoline enters our nostrils , the letters dance and stretch , sips of black or blue ink , traced by expert hands. Yet behind these three letters Bruno, who created his studio in the early 2001. His training as a draftsman advertising in the late 1980s to the school of Toulouse Jolimont , the designer kept a love for craftsmanship , the one before the computer. Rotring , pencil , cutter , glue, brush, roughs , manual dialing , lead characters …

 

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Working manually takes him more time but allows him to body with what it creates, to stimulate all the senses . Today, handmade creates a craze , and many brands are turning to its values ​​. Authenticity , expertise, back to the roots , crafts and secures reassuring . In a society in crisis marked by individualism and frantic rhythms, humanizes the handmade , as a supplement of soul …

 

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Brands like Nike, Levi’s or Fuel Motorcycles have used BMD Design for its ability to integrate codes vintage communication today . Logos, typos, pictograms , Bruno made ​​and remade , trace, eraser and ink, always pushing further its quest for a graphic referenced. To feed his visual vocabulary old school , it skims the French archives. Rich considerable typographic heritage, are the main source of inspiration.

 

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If all of its production breathes the United States , the work of Bruno resolutely French by his willingness to extend a graph heritage. His creations look as good on the side lettering on porcelain and calligrammes Apollinaire as industrial archives unearths it in flea markets and libraries. Constantly on the lookout for any signs or typographical clues , he lists , classifies and groups.

Text by Agathe Hocquet / Magazine Étapes N° 212

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