Aizone FW13 Behind the Scenes

by Sunday, December 1, 2013

The Aizone Fall/Winter 2013 campaign is focused on bold colorful typography and positive and exuberant energy which reflects the dynamic, vibrant nature of the brand. The debuted the typography through colorful face painting with positive inspirational maxims “Play Hard”, “Make Your Luck”, “So It Goes”, “Go Go Go” and “Be Free”. Working with renowned body painter Anastasia Durasova, we painted the models’ face with strong geometric graphic and bold playful typography.

Creative Director: Stefan Sagmeister Art Direction, Design: Jessica Walsh, Sagmeister& Walsh Makeup: Anastasia Durasova Photography: Henry Hargreaves Production: Group Theory / Ben Nabors Retouching: Lutz And Schmitt Hair Stylist: Gregory Alan BTS Video: Brian Petchers

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